TheIQuest, Mood-I, IIT Bombay, 2009

MOOD INDIGO is the annual cultural festival of IIT Bombay and is in its 38th reincarnation this year. MOOD INDIGO over the years has remained the biggest and most popular cultural youth festival in India involving over 550 colleges from all over India bring in over 60000 students to the festival, along with over 3000 alumni, professors and their associates comprising of corporates, entrepreneurs, and professionals. The TMI team is helping the Mood-I team in organizing a unique online treasure hunt – “The Inglorious Quest” - that will engage participating teams from across the globe. The hunt will comprise of a series of puzzles, cryptic clues and problem solving leading up to the most coveted treasure of all times. Registered users will be given daily clues on the TheIQuest.com website over a period of a one week before MI. Teams would be required to solve each stage to proceed to the next round.

Mazalu, 2009

Mazalu can be seen as your own internet TV channel first of its kind in India which gives its users quality entertainment with complete control over the content. Mazalu offers its audience high editorially pre-screened quality of content, personalized as per user preferences. It’s like your channel but on Internet which you can even share with your friends and family.

Abhilasha, 2007

Through this short film “Abhilasha”, TeraMeraIdea portrayed a dream and desire of a young boy who despite his physical disabilities want to transform India and take it to greater heights. It’s is just an initiative through which we want to convey a message that when a blind child is so determined to transform India then why not rest of us. The short film was sent for the social movement Transform India ’09 and received appreciation certificate by National Knowledge Commission, Govt. of India.

Sapney, 2006

TeraMeraIdea created the India’s first collaborative wiki video - “Sapney” that was the most popular feature in the one of the top business dailies – Mint and on Rediff videos, in Dec. 2006.

Musafir, 2006-2008

Musafir is a Hindi rock band in New Delhi, India. The members of this outfit come from all kinds of musical backgrounds from hard rock to Indian classical. TeraMeraIdea has driven the online and buzz marketing campaign for Musafir, including the promotion of Musafir for a SMS based voting competition, wherein Musafir ranked as one of the top five bands in North India in Jan 2008. TeraMeraIdea’s efforts coupled with the great compositions from Musafir have resulted in significant online and offline fan following for Musafir, with over 15K on Musafir website.

Labyrinth @ Poseidon, ISB, Hyderabad, 2005

The TMI team organized an online treasure hunt in Dec. 2005 at the Indian School of Business with over 4000 participants from around the world. It was widely recognized as the most innovative online competition in Indian b-schools.